The value, and impact, of Word of Mouth (WOM) marketing remains significant. Research indicates that WOM beats any other form of advertising by as much as 59%, with as many as 92% of consumers trusting their friends

I had hoped to avoid any mention of COVID in this message but sadly, notwithstanding the devastation caused by the recent insurrection, which in turn was sparked by the shenanigans of our recalcitrant ex-President, the pandemic continues

Intenda has announced the launch of a new module which will be incorporated into its distributed data platform, Fraxses, during Q2 of 2021. The module, known as Fraxses Insights, will replace the platform's existing data visualization module,

I recently read an interesting article on Pipedrive Blogs and wanted to share some of it, and my thoughts, with you. "What to do when a health crisis changes the way we work".Whether you are an SME

Today, embedded analytics has made dashboards a core part of most enterprise applications. It's enabled users to explore the metrics they need from the use of your software. However, users can't always easily get the deeper context they

To truly understand the value we can, and need, to bring to our customers, we need to fully understand our customer's business and their customer chain.What is the perceived value at every link of the chain? Undoubtedly,

Today, it is imperative for businesses to understand the customer value chain of each of their customers.  To do this, one needs to identify exactly who the customers are in every link of the chain. Your customer

Selling in today's IT and technology industry is very different from ten years ago! The world is 'smaller' and multiple platforms from websites through to social media has enabled ready access to a constant flow of information.

Now more than ever, vendors must focus on delivering value. To do so, they simply cannot continue to push product features or even perceived customer benefits – instead they need to clearly communicate the value that their

As we head towards the end of the second month of 2021 during, at times, continuing uncertainty, let us remain committed to be the best we can be and to making things happen! Gustav PiaterSales & Marketing DirectorAs