Ethos - AIGS Insights

About us


At AIGS Insights, we believe the reason we are in business is to ‘make a difference’.

Founded in mid-2018 AIGS Insights – with a core focus on its partner and customer base, has as its purpose to deliver real value.

Originally part of the overall AIGS business, increasing demand and steady growth led to the creation of a separate company – AIGS Insights.

With a strong focus on providing personalised service and an approach that has its customers at heart, our goal is to help companies create real success.

Originally part of the overall AIGS business that secured the Yellowfin BI distributorship for Sub Saharan Africa in 2013, increasing market demand and steady growth has led to the creation of a separate company, AIGS Insights, focused solely on taking the local Yellowfin BI community to the next level.

Now more than ever, vendors must focus on delivering value.

“To do so, we simply cannot continue to push product features of even customer benefits. Instead, we need to clearly communicate the value that our solutions deliver to our customers, our customers’ customers, and even further down the value chain. In other words, know your product’s ultimate value to end-users,” Rick Parry, Chairman & CEO, AIGS Insights

To really understand the value, we must identify the need!

To do that, we need to fully understand our customer’s business and their customer chain.
What is the perceived value at every link in the chain?

Know your product’s ultimate value to end-users!

Whatever we do is important, as for us it is how we stay in business.

However, of increasing importance is the way in which we go about our business – particularly in the world of technology!

Companies are ‘spoilt for choice’ when it comes to selecting a technology solution partner. For every choice, there are a few alternatives.

It is no longer about product features and benefits alone. We need to ‘make a difference!

And, exactly how do we strive to do that?

By delivering value – not only to our customers but to our customers’ customers and even further down the value chain!