Alex Parry, Author at AIGS Insights - Page 2 of 2

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June 22, 2021

To truly understand the value we can, and need, to bring to our customers, we need to fully understand our customer's business and their customer chain.What is the perceived value at every link of the chain? Undoubtedly,

June 15, 2021

Today, it is imperative for businesses to understand the customer value chain of each of their customers.  To do this, one needs to identify exactly who the customers are in every link of the chain. Your customer

June 8, 2021

Selling in today's IT and technology industry is very different from ten years ago! The world is 'smaller' and multiple platforms from websites through to social media has enabled ready access to a constant flow of information.

May 21, 2021

Now more than ever, vendors must focus on delivering value. To do so, they simply cannot continue to push product features or even perceived customer benefits – instead they need to clearly communicate the value that their

May 18, 2021

Gartner Magic Quadrant Visionary Enables Vital Self-Service Customer Portal, Delivers Critical Business Insights, Operational Efficiencies and Competitive Edge for South African Business Yellowfin, a leading global provider of data analytics software, today announces the launch of a

February 23, 2021

As we head towards the end of the second month of 2021 during, at times, continuing uncertainty, let us remain committed to be the best we can be and to making things happen! Gustav PiaterSales & Marketing DirectorAs

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