The value, and impact, of Word of Mouth (WOM) marketing remains significant. Research indicates that WOM beats any other form of advertising by as much as 59%, with as many as 92% of consumers trusting their friends

I had hoped to avoid any mention of COVID in this message but sadly, notwithstanding the devastation caused by the recent insurrection, which in turn was sparked by the shenanigans of our recalcitrant ex-President, the pandemic continues