AIGSI22, Author at AIGS Insights

April 4, 2022

The value, and impact, of Word of Mouth (WOM) marketing remains significant. Research indicates that WOM beats any other form of advertising by as much as 59%, with as many as 92% of consumers trusting their friends

January 17, 2022

It's a well-known fact that COVID-19 sped up the digitisation of work processes, to enable distance working. Now it seems the virus has hastened the adoption of business intelligence (BI) as well, say BI specialists AIGS Insights.

July 26, 2021

I had hoped to avoid any mention of COVID in this message but sadly, notwithstanding the devastation caused by the recent insurrection, which in turn was sparked by the shenanigans of our recalcitrant ex-President, the pandemic continues